The primary position in a florist is the lead flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers. Even though this may seem pretty basic and simple, it is a very critical position. Every completed floral design will be judged and represents the quality and creativity of the florist shop.
My love for nature, and particularly flowers, manifested itself from an early age. When I was in elementary school, I remember frequently picking up flowers from our garden in the morning, wrapping them in a newspaper and taking them to school, where I would use them to decorate our classroom. This was something that I did spontaneously, and it gave me so much joy!