The primary position in a florist is the lead flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers. Even though this may seem pretty basic and simple, it is a very critical position. Every completed floral design will be judged and represents the quality and creativity of the florist shop.
Single, larger blossom flowers, such as roses, carnations, zinnias, tulips or lilies, usually make up the focal points of a piece. Taller stems with multiple flowers can balance things nicely. Delphinium, gladiolus, and snapdragon are good examples of flowers that can add extra height and texture. "Filler" flowers, or stems with many small buds, are great for topping of a bouquet with a full and delicate look.