When I learned Ikebana as an adult, I was really fortunate to have had an old_fashioned sensei (instructor) who not only taught me the theory and techniques, but also immersed me in the respectable manners and ways of the good old days. It is through my sensei that I learned that Ikebana goes beyond the typical art form, and that it is more of a way of life; in fact, Ikebana is also known as kado, which literally means "the way of the flower."
Creating floral designs that catch a viewers eyes is a skill which good flower designers have. Just like an artist who creates a piece of artwork that captures the viewers attention, the florist needs to be able to create a design that pulls a viewer into a floral design. When pullled into the design, the viewer experiences something that must be good about the designer. It will help them to think positively about the designer.