The judging of the designers work is extremely subjective. Each person that sees the design will make their judgement based upon personal preferences for design styles and flower choices. There is no set of common criteria used in making decisions about whether a person likes or dislikes a floral arrangement. In fact, there is not a standard criteria list which is used by everyone. To further convolute matters, judging actually comes from more than just one or two people _ they come from the recipient, the customer who placed the order, and third party observers (anyone else who sees the arrangement). Therefore it is virtually impossible to please everyone with each design that is created.
Contemporary flowers bring a whole new exciting perspective to flower designs. The funky trendy arrangements are works of art in their own right. Contemporary inventive designs by skilled florists can be used for sending flowers for any occasion, aimed at the increasing demand from young adventurous people who wish to move away from the classical designs. With the flower industry in the UK importing exotic and tropical flowers and foliages there is infinitive scope to design concepts.