The primary position in a florist is the lead flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers. Even though this may seem pretty basic and simple, it is a very critical position. Every completed floral design will be judged and represents the quality and creativity of the florist shop.
Colors are leaning toward monochromatic, for strong identity and style. Red and white are popular all year. Bright colors, like greens and oranges, will flow in the summer months. The Bohemian look, consisting of metals, browns, oranges and greens will emerge in the Fall. Combinations like "Khaki and Cream" are a good example of this Autumn vogue. Whites, creams, peaches and soft pinks remain, but bolder colors will come shining through. So, don't be afraid to try something different, just remember to keep it simple, elegant and unique.