Creating floral designs that catch a viewers eyes is a skill which good flower designers have. Just like an artist who creates a piece of artwork that captures the viewers attention, the florist needs to be able to create a design that pulls a viewer into a floral design. When pullled into the design, the viewer experiences something that must be good about the designer. It will help them to think positively about the designer.
There are florists that are amazing flower designers and they don't have much previous experience _ they possess natural talents for creating beautiful designs and receive positive feedback on their design. There are others that require instruction and training before being able to create fabulous designs and receiving the good feedback. For those who fall into the latter case, the designer should seek out and take training classes as well as locating potential mentorship possibilities. Together these will help the person to enhance their skills and increase the amount of good reviews they receive. Also those in this latter category may do best, at least in the beginning, working in a designer position that follows recipes or formulas.