In the mid┯th century Victorian England the tussie_mussie (small bouquet of flowers) were exchanged between Victorian sweethearts expressing secret love messages; a gift of a traditional Valentine flower unique and personal and very fashionable. Victorians considered a young lady to be cultured if she understood the study of flowers.
Creating floral designs that catch a viewers eyes is a skill which good flower designers have. Just like an artist who creates a piece of artwork that captures the viewers attention, the florist needs to be able to create a design that pulls a viewer into a floral design. When pullled into the design, the viewer experiences something that must be good about the designer. It will help them to think positively about the designer.