The primary position in a florist is the lead flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers. Even though this may seem pretty basic and simple, it is a very critical position. Every completed floral design will be judged and represents the quality and creativity of the florist shop.
Long a symbol of love and beauty, flowers have never gone out of style. Yet, some flower colors, varieties and designs are especially popular among more tasteful gift_givers and decorators. So, while the best advice may be to follow your own taste and sensibility, here's what experts predict will be cutting edge this year for fashion conscious flower lovers everywhere.